<ul data-eligibleForWebStory="true"><li>Instagram introduced Reels Ads, short, vertical videos inserted into the Reels feed to reach a high-intent, high-attention audience, aligning with the platform's vision of being expressive and inspiring.</li><li>Reels Ads are designed to feel native and not invasive, making them ideal for businesses and creators to promote products or services while blending seamlessly with organic content on users' feeds.</li><li>Instagram, now in the maturity phase of its product life cycle with strong DAU/MAU metrics, is focusing on monetization. Reels Ads serve as a natural next step to capitalize on the platform's increased engagement.</li><li>Advertisers can create and manage Reels Ads through Meta Ads Manager, selecting objectives, placements like Instagram Reels, defining target audiences, setting budgets, monitoring key metrics, and optimizing performance to ensure effective ad campaigns.</li></ul>

Meta PM Interview: You’re a PM at Instagram . How would you measure the success of introducing ads?

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