Mistplay has launched a reward-based user acquisition platform for mobile gamers on the iPhone in the U.S.
The platform offers high-lifetime value players through rewarded play model, delivering scale and inventory for publishers to acquire, monetize, and nurture loyal players.
Mistplay for iPhone brings new dimensions of scale and inventory, allowing players to earn rewards, participate in tournaments, trivia, and surveys to increase earnings.
The platform aims to reach high-value users in a privacy-centric landscape, drive engagement beyond traditional ads, and scale LTV, with global rollout planned for 2025.