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Mistplay offers reward-based user acquisition on the iPhone

  • Mistplay has launched a reward-based user acquisition platform for mobile gamers on the iPhone in the U.S.
  • The platform offers high-lifetime value players through rewarded play model, delivering scale and inventory for publishers to acquire, monetize, and nurture loyal players.
  • Mistplay for iPhone brings new dimensions of scale and inventory, allowing players to earn rewards, participate in tournaments, trivia, and surveys to increase earnings.
  • The platform aims to reach high-value users in a privacy-centric landscape, drive engagement beyond traditional ads, and scale LTV, with global rollout planned for 2025.

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