A naukri.com initiative
Siliconangle
2w
4
Image Credit: Siliconangle
Mixpanel expands analytics platform with metric trees, AI insights and experimentation tools
- Mixpanel Inc. announced the expansion of its digital analytics platform to aid teams in making data-driven decisions.
- The expansion includes new capabilities like session replay, experimentation tools, metric trees, AI automation, and warehouse integrations.
- It aims to help teams optimize digital experiences, deal with growing complexity, and enhance decision-making.
- Mixpanel's platform integrates various features for behavior analysis, testing, and action in a single place.
- New additions turn Mixpanel into a unified platform for end-to-end product and marketing decisions.
- Features include metric trees, experimentation tools, session replay, heatmaps, and AI-powered insights.
- Qualitative tools offer deeper insights into user behavior, while AI insights automate anomaly detection and suggest next steps.
- Updates support centralized governance, data warehouse integrations, collaboration, presentation-ready reports, and vertical-specific use cases.
- Mixpanel's aim is to provide clarity and action across various teams despite increasing complexity.
- Mixpanel is backed by $277 million in funding from investors like Bain Capital, a16z, Sequoia Capital, Agile Equity Partners, and Y Combinator.
Read Full Article
Like
For uninterrupted reading, download the app