<ul><li>Many product development processes end up stuck in a cycle of shipping new features without making a real impact.</li><li>This is known as Feature Factory mode, where product teams churn out features without understanding their value to users.</li><li>The focus tends to be on output rather than outcomes, measuring success by the number of releases rather than the impact on users or the business.</li><li>To escape this cycle, teams need to refocus on the purpose and value of features, understanding the impact on users and the business.</li></ul>

More Features Don’t Mean Better Products

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