The murder and mayhem in question was not a crime scene, but a tangled mess of usability and design issues in a product.
The key clue identified was users dropping off the app at the second screen, likely due to an unnecessary feature that failed to address user needs effectively.
To crack the case, the team reframed the problem, conducted A/B tests, and focused on refining the onboarding process with a dynamic flow to enhance user experience.
Utilizing mind maps and user personas, the team navigated through the chaos, fostering creativity, and emphasizing the importance of user-centric decisions to avoid future product disasters.