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Murder, Mayhem & Mind Maps: A Product Detective’s Guide to Cracking the Case

  • The murder and mayhem in question was not a crime scene, but a tangled mess of usability and design issues in a product.
  • The key clue identified was users dropping off the app at the second screen, likely due to an unnecessary feature that failed to address user needs effectively.
  • To crack the case, the team reframed the problem, conducted A/B tests, and focused on refining the onboarding process with a dynamic flow to enhance user experience.
  • Utilizing mind maps and user personas, the team navigated through the chaos, fostering creativity, and emphasizing the importance of user-centric decisions to avoid future product disasters.

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