<ul><li>Startups have been obsessed with the idea of 'Just ship something minimal, test it, and improve over time.'</li><li>Users today don't just want something viable, they want something lovable.</li><li>The traditional MVP approach focuses on function over experience, but users expect polished, delightful, and intuitive experiences from Day 1.</li><li>Instead of asking, 'What's the least we can do to make this work?' Startups should ask, 'What's the simplest version of this product that users will love?'</li></ul>

MVPs Are Dead. Build MLPs.

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