Learning about option value, its measurement, and how it enhances value creation in times of high uncertainty was discussed in a two-hour session.
An interview with Dr. Carliss Baldwin, known for her research on modularity and option value, shed light on its impact on industries like IBM and Amazon.
The conversation delved into option value in manufacturing, hardware development, software architecture, modern development, and option value theory.
A formula, NK/T where N is the number of modules, K is the number of experiments, and T is the time, ties together the concepts of option value and experiments in parallel.
The role of uncertainty (σ) in determining option value was highlighted, with higher uncertainty leading to greater value in having options.
Toyota's insight on embracing uncertainty in manufacturing and creating value from it through modular systems was discussed as a case study.
Visualizing how N*K/T and σ interact to create option value was demonstrated as a tool for understanding value creation in uncertain environments.
The discussion also touched on the impact of GenAI on creating new forms of option value for developers and the importance of recognizing and exploiting uncertainty to drive innovation.
The session emphasized why options are more valuable in domains with high uncertainty, such as software/technology innovation and new product development.
Overall, the conversation highlighted the significance of option value in driving value creation and innovation, particularly in dynamic and uncertain environments.