<ul data-eligibleForWebStory="true">The author discusses their approach to building connections and promoting themselves in an authentic manner.They emphasize building a personal brand without hype or excessive strategy.The author highlights the importance of connecting with like-minded individuals and avoiding ego-driven promotion.They mention using Reddit to engage with potential audiences based on user behavior.The author compares two approaches: speaking from truth and building systems for scalability.They focus on creating narrative threads for different audience segments and testing various angles.The author pays attention to metrics like views, clicks, and engagement to track progress.They reflect on overstepping Reddit's boundaries and the importance of adapting to platform culture.The author learns that execution and understanding platform nuances are crucial for successful go-to-market strategies.They emphasize the significance of strategy even in testing phases and the need to define separate channels for different customer segments.The author suggests showing up consistently with genuine engagement and tracking personal growth.The experiment focuses on emotional engagement rather than just metrics.The author emphasizes the balance between strategy and authenticity in building connections.Lessons learned include the impact of misreading platform context and the necessity of adapting marketing tactics.The article concludes with a call to define separate channels for different customer segments.Building connections is highlighted as an ongoing process requiring sincerity and effort.