<ul data-eligibleForWebStory="true"><li>Naming expert David Placek shares insights on creating billion-dollar brand names like Azure, Vercel.</li><li>Lexicon Branding, founded by Placek, crafted names for Sonos, Windsurf, Blackberry, Impossible Burger.</li><li>Process insights include the importance of uncomfortable names, polarization, and psychological impact of letters.</li><li>Creating a compelling name leads to compounding leverage, lasting mental equity, and asymmetric advantage.</li></ul>

Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

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