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Negotiation Psychology in Startup Funding: What VCs Don’t Tell You
- Venture capitalists (VCs) assess the psychological resilience of startup founders in addition to evaluating their pitch.
- When a VC says 'no,' they are often testing the founder's response.
- Strategic pauses during negotiations can increase offer values by 15-20%.
- Successful negotiations focus on preparation, conduct during the meeting, and follow-up after the meeting.
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