Netflix has introduced a new TV experience with a simpler and more intuitive design for its members to easily find something to watch.
Key features of the new TV experience include improved visibility of recommendations, more visible shortcuts, better realtime recommendations, and elevated design.
The mobile experience will also see enhancements like Generative AI-based search on iOS and a vertical feed for easy discovery.
Netflix aims to evolve and innovate further with the new TV experience to connect viewers with more shows, movies, and games they'll love.