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New PwC Report Reveals Tourists in the Gulf Now Seek Deeper, Cultural Experiences

  • PwC Middle East & Mabrian Technologies research shows Gulf tourists seek cultural experiences.
  • The 'Stay Play Shop' report offers strategic framework for Gulf tourism authorities.
  • Embracing emotional travel experiences can enhance visitor loyalty and economic impact.
  • The report advocates for dynamic, visitor-centric ecosystems to drive longer stays.

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