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No More Feature Factory: Why we need Product Vision?

  • Product vision serves as a team's North Star, answering where they are headed and why it matters.
  • It builds cross-functional alignment by providing a shared purpose across teams.
  • A compelling vision sparks team passion, turning work into a shared mission.
  • Having a clear vision wins executive and stakeholder buy-in, leading to support and resources.
  • Key tips for crafting a vision include being graphic, feasible, distinctive, and allowing flexibility.
  • Slogans are valuable as they distill the essence of a vision into a concise and memorable phrase.
  • A good slogan should be under ten words, emotionally resonant, repeatable, and consistent.
  • Airbnb's vision of 'Belong Anywhere' showcases a powerful example of an effective slogan.
  • Vision crafting should align every decision around the guiding statement and stay clear of complexity or market dynamics.
  • Socializing and reinforcing the vision within the team rituals is crucial for its success and longevity.
  • Strategic alignment, grounding in reality, mobilization, and planned evolution are key steps to ensure a strong product vision.

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