Product vision serves as a team's North Star, answering where they are headed and why it matters.It builds cross-functional alignment by providing a shared purpose across teams.A compelling vision sparks team passion, turning work into a shared mission.Having a clear vision wins executive and stakeholder buy-in, leading to support and resources.Key tips for crafting a vision include being graphic, feasible, distinctive, and allowing flexibility.Slogans are valuable as they distill the essence of a vision into a concise and memorable phrase.A good slogan should be under ten words, emotionally resonant, repeatable, and consistent.Airbnb's vision of 'Belong Anywhere' showcases a powerful example of an effective slogan.Vision crafting should align every decision around the guiding statement and stay clear of complexity or market dynamics.Socializing and reinforcing the vision within the team rituals is crucial for its success and longevity.Strategic alignment, grounding in reality, mobilization, and planned evolution are key steps to ensure a strong product vision.