Smartphone startup Nothing will sell its flagship model, the Nothing Phone (3), in the U.S. through its website and Amazon.
The Phone (3) launch in the U.S. will mark a significant step for Nothing, which previously had limited availability.
CEO Carl Pei views the Phone (3) launch as a pivotal moment for the company as it aims to attract users seeking alternatives to Apple and Samsung.
Phone (3) will support AT&T and T-Mobile coverage with 4G and 5G, enhancing carrier compatibility compared to previous models.
In Canada, Nothing will partner with Best Buy to sell the new flagship Phone (3) along with a new headphone model.
The Phone (3) is expected to have premium materials, performance upgrades, and competitive pricing around $1,000.
Counterpoint Research indicates Nothing's shipment numbers were in the low-single-digit millions in 2024, with India being its biggest market.
Maurice Klaehne from Counterpoint Research notes the challenge for Nothing to compete in the premium devices market against established players like Samsung and Apple in the U.S.
Nothing has raised over $250 million in funding across multiple rounds.