<ul><li>OKRs (Objectives and Key Results) align teams around ambitious, measurable outcomes, focusing on future impact.</li><li>They are collaborative, time-bound, and adaptable to market shifts. KPIs (Key Performance Indicators), on the other hand, track the health of ongoing operations and are lagging indicators, reflecting past performance.</li><li>While OKRs answer “Are we doing the right things?”, KPIs ask “Are we doing things right?”. The interplay of both allows companies like Apple to stay strategically focused (OKRs) while using KPIs for operational adjustments.</li><li>By pairing directional goals with operational metrics, organizations turn strategy into measurable results, driving continuous improvement and success.</li></ul>

OKRs vs. KPIs: How to Drive Strategy and Measure Success (With a Real-World Case Study)

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