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Omio’s NowNext Report: From Solo Travel to AI, What’s Shaping Travel in 2024
- Omio's annual NowNext Report reveals the significant trends which will shape the future of travel, having conducted an omnibus survey across thousands of American and European users.
- The city break will be back as holidaymakers look to capture the best Instagram snaps.
- For men, solo travel is on the rise, with 30% of men compared to 23% of women planning a solo trip in 2025.
- AI and social media will become more prevalent in travel booking decisions, with 44% planning to use AI for bookings as of 2025.
- Whilst conscious travel continues to be important, the habits of travellers are leaning more toward the tourist experience in 2025, with 76% preferring peak season.'.
- Cultural city escapes are also on the rise, over remote and niche locations and for 58% of travellers, travel needs to be about more than leisure, with sustainable travel incentives now influencing many decisions.
- Travellers are now looking to technology to navigate foreign transport networks, with 44% planning to use AI to plan and book travel in 2025, compared to 27% in 2024.
- The continued rise of the digital traveller is reflected in the fact that 45% of travellers are using social media for travel inspiration.
- Omio is committed to supporting travellers worldwide, continuously evolving to meet the changing travel needs of today’s consumers.
- Omio’s report offers a comprehensive look at the evolving landscape of global travel.
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