Efficiency and other impressive words like productivity, specialization, capacity, utilization, and standardization are important for optimizing repetitive processes.
However, when it comes to creative work or problem-solving, these words are less important.
Organizations often prioritize efficiency and break teams into specialized groups, making it harder for them to communicate and work together effectively.
To deliver real value, management should focus on the product, bring together different skill sets, empower teams to collaborate, set clear goals aligned with business objectives, and measure customer outcomes.