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Own the last mile: Why and how designers can shape product onboarding
- Product Announcements, Tours, and Walkthroughs are essential to improve user adoption, reduce support burden and time to value, increase satisfaction, enhance engagement and retention, and expand revenue.
- Understanding how updates impact real-world implementation, training, and workflows makes designers more mindful, design with greater intention, and focus on the user’s end-to-end journey.
- Designers should own communication, ensuring consistency in the user experience, aligning seamlessly with the product and brand.
- Digital Product Onboarding Announcement for a major redesign should be enthusiastic, supportive, with a call to action 'Try it now' or 'Learn more'.
- Digital Product Onboarding Announcement for a feature release should be friendly, informative, clear, and exciting, with a call to action 'Learn more'.
- Digital Product Onboarding Announcement for a performance improvement should be reassuring, focused on reliability, with a call to action 'Try it now' or 'Learn more'.
- Digital Product Onboarding Announcement for a beta launch should be exciting, casual, inviting, with a call to action 'Learn more'.
- Digital Product Onboarding Announcement for pricing/policy change should be professional, transparent, empathetic, with a call to action 'Claim your offer now' or 'Upgrade'.
- Digital Product Onboarding Announcement for an offer/promotion should be fun, playful, urgent, with a call to action 'Learn how to enable 2FA' or 'Turn on now'.
- Digital Product Onboarding Announcement for a critical security update should be authoritative, clear, reassuring, with a call to action 'Learn more'.
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