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Medium
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Painkillers vs. Vitamins: What Are We Really Building?
- Painkillers, like features in a product, can hook users, but they lose impact over time.
- Vitamins, on the other hand, slowly build up the user's relationship and create lasting value.
- Balancing painkiller and vitamin-like features in a user journey can lead to the 'Aha' moment.
- The goal should be to build products that offer true value and create a lasting positive impact.
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