In a study assessing the 'patience' of capital for Indian product startups versus services startups, it was found that early-stage valuations of product (SaaS) startups closely follow those of service startups, which is not ideal.
Product startups typically require higher patience due to upfront investments in human and research capital, but in India, valuations rely heavily on customer acquisition KPIs, similar to service startups.
The close correlation between Indian product (SaaS) and service startups suggests a potential shortfall in early-stage valuations compared to more developed ecosystems like the US.
Further normalization may be needed to account for market access differences, quality of human capital, cost of capital, and other factors.