A naukri.com initiative
Lenny's Newsletter
4M
244
Image Credit: Lenny's Newsletter
Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Founding Partner at Floodgate, ex-Product at Silicon Graphics)
- Mike Maples Jr., founding partner at Floodgate, has studied start-ups that “breakthrough and change the world” and uncovered three ways they differ from those that don’t.
- He’s found great start-up ideas have three essential elements: inflections that create potential for radical change, insights into how to harness these inflections for a better future, and a founder-future fit.
- Start-up founders who break through and change the world also think and act differently. They create movements, not just products. They frame their start-up as the guide on a transformative hero’s journey, and they challenge the status quo by questioning patterns and persuading others to be open to new ways of thinking and acting.
- One way to find a great start-up idea is to immerse yourself in the future: look for emerging trends, technologies, shifts in behaviours that suggest where the world is heading.
- Founder-future fit: Founders with skills, motivations and networks aligned to the future they envisage are more likely to build break-through businesses.
- Movements: Founders who align early believers around a higher, emotional purpose are more likely to mobilise customers.
- Storytelling: Founders who frame their start-ups as guiding others on a transformative journey towards greater hope, meaning and opportunity are more likely to win customers’ hearts and minds.
- Disagreeableness: Founders who question the status quo, and personally challenge conventional wisdom as well as persuade others to embrace new ways of thinking and acting, are more likely to drive change.
- Founders with non-consensus, right insights about how to leverage inflection points are more likely to build polarising products that inspire genuine love from subsets of users.
- Mike’s one piece of advice for founders is to develop earned secrets that arise from deep domain expertise and passionate curiosity - without them, he says, there is little chance of achieving breakthrough success.
Read Full Article
14 Likes
For uninterrupted reading, download the app