New research from payments and financial technology provider payabl. reveals that UK consumers have the lowest tolerance for long checkout processes.
43% of all shoppers across the UK, Germany, and the Netherlands would not return to a retailer after a poor online checkout experience.
While 71% of European consumers consider fraud protection essential, UK shoppers prioritize faster checkout processes over security.
32% of UK shoppers are willing to sacrifice some online fraud protections, while 25% are even open to removing fraud checks entirely for a faster checkout experience.