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payabl. Finds UK Shows No Sympathy for Long Checkouts and Willing to Abandon Fraud Checks for Speed

  • New research from payments and financial technology provider payabl. reveals that UK consumers have the lowest tolerance for long checkout processes.
  • 43% of all shoppers across the UK, Germany, and the Netherlands would not return to a retailer after a poor online checkout experience.
  • While 71% of European consumers consider fraud protection essential, UK shoppers prioritize faster checkout processes over security.
  • 32% of UK shoppers are willing to sacrifice some online fraud protections, while 25% are even open to removing fraud checks entirely for a faster checkout experience.

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