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Payment Glitches Stall Brazil’s Mobile Shopping Surge
- Brazilian consumers are highly engaged in digital shopping, with a majority using smartphones for retail purchases.
- 61% of consumers in Brazil made their latest retail purchase using a phone, indicating a 10% increase since 2022.
- Consumers in Brazil lead in using phones for in-store shopping, surpassing traditional economies like the US and UK in the shift from computers to phones for digital shopping.
- Despite high digital engagement, 99% of Brazilian consumers faced payment-related issues during their latest retail purchase.
- Payment processing errors and friction, with declined payments being common, were reported by 67% of Brazilian shoppers.
- Brazilian shoppers were 1.5 times more likely than the global average to manually enter payment information for online purchases, adding to friction.
- The use of stored credentials for online purchases was lower in Brazil compared to the global average, with concerns about data security and trust in merchants.
- With a gap in cross-channel shopping capabilities, 33% of Brazilian shoppers wanted to use such features but found them unavailable.
- Merchants in Brazil are not fully meeting consumer demand for cross-channel shopping capabilities, with only 45% offering such features.
- Pervasive payment friction in Brazil presents an opportunity for financial services and payments professionals to invest in technologies for seamless payment processing.
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