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PE Loves SaaS Again: Thoma Bravo Buys Olo for $2 Billion

  • Thoma Bravo purchases Olo for $2 billion, signaling a resurgence in SaaS PE market.
  • Olo, a restaurant tech platform, saw Thoma Bravo's interest due to solid fundamentals.
  • With Olo's profitability, strong client base attracts acquisition, making vertical SaaS appealing.
  • Thoma Bravo's $2 billion buy shows renewed appetite for SaaS assets among sophisticated buyers.
  • This deal reflects a broader trend in 2025 of PE firms investing in B2B software.

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