<ul data-eligibleForWebStory="true"><li>The success of a brand over a product was highlighted through a campaign comparison.</li><li>Despite a client offering a great product at a lower price, sales were poor due to lack of brand value.</li><li>Another individual selling the same product at a higher price but with a strong brand image achieved regular sales.</li><li>Customers focus on the brand's association, understanding, and after-sales service rather than just the product.</li><li>Simon Sinek emphasized that people don't buy what you do, but why you do it.</li><li>Merely showcasing a product leads to forgetfulness, while presenting values helps in brand recall.</li><li>Sales improve when customers can connect with the brand experience.</li><li>Successful Facebook ads involve storytelling about the brand, not just product images.</li><li>Presenting the product only plays the price game, while emphasizing the brand builds trust.</li><li>Lack of branding is often the reason for poor sales, not just the quality of the product.</li></ul>

People don’t buy products, they buy brands. Which one do you have?

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