A naukri.com initiative
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Personal Finance App: Product-Market Fit & Discovery Study
- The Women & Money Discussion Series was started to help women improve financial literacy through budgeting, investing, and planning.
- The focus is on building a personal finance app by gathering user needs and validating feature hypotheses with a cohort of around 40 women.
- Unique cultural and psychological barriers faced by women around money are being addressed to increase engagement in financial discussions.
- Women prefer personalized, AI-driven budgeting and insight tools over generic templates for managing their finances.
- Barriers to using existing finance apps include lack of community support, limited cultural relevance, and overwhelming feature sets.
- A hybrid distribution model, combining B2B partnerships and direct-to-consumer signups, is proposed to maximize reach for the new personal finance app.
- The mission is to create a supportive space for women to build financial confidence through stories, data, and community.
- Various activities are planned to understand how women currently manage money, introduce AI assistant concepts, collect feature ideas, and explore distribution strategies.
- The plan includes piloting the app with the Women & Money cohort, launching as D2C initially, and later partnering with B2B entities.
- The strategy involves user surveys, prototype testing, minimal feature set development, and engaging users through videos and expert sessions.
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