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Pivot or perish: Why product agility determines market survival

  • Failed tech products like Nokia and BlackBerry highlight the importance of product agility.
  • Success breeds complacency, leading to faster product deaths than bad code or design.
  • Case studies of successful pivots by companies like Microsoft, Apple, and Nintendo are discussed.
  • Tips for product managers on recognizing when to pivot to ensure market survival.
  • Building agility and staying ahead is crucial for continuous product success and market leadership.

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