<ul data-eligibleForWebStory="false">Plaid, an API-first platform, connects users' bank accounts to apps like Venmo and Robinhood.Plaid reverses-engineers legacy banking systems, normalizes data, and provides a secure API.Plaid's developer-first approach includes tools like the Link SDK, sandbox environment, and tokenized auth.Plaid's core strength lies in its abstraction layer and trust mechanics, but future challenges include offering richer insights and customization.