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Please, Please, Please, Let Me Get What I Want
- Personalization in the digital world affects us in reflecting internal and external identities like on MySpace or FB/IG ads and TikTok feeds.
- Advancements in AI are leading us into a new era of more targeted, tailored, and timely personalization.
- Companies need better solutions to improve the stagnant eCommerce experience that hasn't evolved significantly in over 20 years.
- Issues arise in how companies communicate with consumers, with irrelevant notifications leading to disengagement and churn.
- Historically, digital personalization was powered by recommender systems using machine-learning algorithms.
- Agentic AI offers proactive, tailored notifications for consumer engagement, bridging the gap between humans and technology.
- AI-driven personalization will reshape how we interact with digital content daily, with startups like Aampe leading the way.
- As regulatory environments evolve, startups leveraging agentic AI for personalized experiences are poised for success.
- The earlier companies adopt AI-driven personalization, the greater their rewards, as the technology becomes more widespread over time.
- Time is of the essence for eCommerce companies to embrace AI-driven personalization to enhance consumer engagement and competitiveness.
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