A naukri.com initiative
Leah’s ProducTea
6M
407
Image Credit: Leah’s ProducTea
PLG without the headache: Interactive Demos (2/3)
- An interactive demo is a simulated experience of your product offering often split by audience types. It is commonly understood to assist sales before, during or after a call to guide customers to the next stage in their buying journey.
- Interactive demos' main goal is to get people to experience your product’s Aha moment, which is that magical moment when a user finally gets it and understands your product's value.
- Interactive demos can be placed anywhere and everywhere it makes sense, starting with the homepage, above or directly below the fold, depending on how much education your buyers need.
- Use case-based interactive demos are very use-case specific and can be more than just "one" demo, making them more customized than freemiums.
- Interactive demos can be used to boost customer success and upsell specific services to existing customers.
- Ungated content makes it as easy as possible for the customer to consume, share, and do something with whatever they are given, signaling confidence and trust. An interactive demo is something that sits in between giving ungated access to the beginning of the demo and asking for an email further down in the funnel.
- Key metrics to optimize a demo's performance include impressions, demo plays per email domain, viewer to email conversion, and email to CTA conversion.
- In summary, focus your interactive demo on delivering one clear Aha moment, place it prominently above the fold, consider creating multiple demos based on specific use cases, start with ungated access, and track key metrics to optimize your demo's performance.
- In the next article, we'll discuss how Interactive Demos live in teams and organizations, who should build them, who owns them, and how to maintain them.
Read Full Article
23 Likes
For uninterrupted reading, download the app