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PLG without the headache: Interactive Demos (3/3)
- Interactive Demos are flexible, and, most importantly, they are decoupled from your actual production environment.
- Using Interactive Demos on your site can test whether it actually moves the needle in terms of conversion.
- Live events are also a great place to utilize interactive demos that are optimized for the attendees and their needs.
- Metrics that move because of Interactive Demos, include: inbound lead quality, lead closing times, adjustment times for messaging and time to value.
- A good Growth team is responsible for connecting users with value as cost-efficiently as possible without developing features themselves.
- Whoever owns an Interactive Demo needs to be comfortable with working cross-functionally and understand where to give in and where to push back on requests, specifically from sales.
- Third best option to maintain an Interactive Demo is customer success.
- It's good practice to have multiple voices weigh in when changing such an important part of the information onboarding flow.
- Interactive Demos are a low-risk, high-reward strategy for companies looking to improve their product adoption and sales processes.
- Data shows impressive results - including 2x close rates and 10x conversion from demo to MQL.
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