Adobe is facing tension in evolving from a desktop-first software provider to a flexible, collaborative, and AI-native design ecosystem.
The different user needs within Adobe's user base are causing divergence, yet they remain connected by the brand.
While Adobe is strong, there are challenges in achieving seamlessness within its ecosystem.
To stay competitive, Adobe must transition into a creative operating system that is seamless, collaborative, and AI-native, as demonstrated by the recent experiences with Figma.