<ul><li>Canva is transitioning from a design tool to a Visual Work Platform aiming to deeply serve its primary user segments.</li><li>Understanding user segments is crucial for Canva to identify opportunities and risks in expanding its platform.</li><li>Key gaps need addressing for Canva to keep growing without losing its competitive edge.</li><li>To drive growth sustainably, Canva must focus on clear, user-centered solutions, backed by sharp metrics tied to real business outcomes.</li></ul>

PM Breakdown: Canva — From Design Tool to Work Platform

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