<ul data-eligibleForWebStory="true">PayPal faces challenges in offering a seamless experience in its broad but fragmented ecosystem.The company needs to cater to its diverse customer base to stay competitive.Despite its scale and trust, PayPal's experience may be outdated in a mobile-first world.To evolve, PayPal must transition from a trusted brand to an indispensable experience.Setting sharp metrics focused on user engagement and platform stickiness is crucial for PayPal's growth.Trade-offs are inevitable in product growth, and PayPal must carefully manage them.While trusted, PayPal must update its user experience, ecosystem, and face increasing competition.Key areas for PayPal's improvement include mobile-first design, cross-product synergy, transparent fees, and deeper user loyalty.