A naukri.com initiative
Medium
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PMs! Your Network Matters for Product Discovery
- The article emphasizes the importance of having a strong network for product discovery, highlighting LinkedIn as a valuable tool for developing professional relationships.
- The author shares four litmus tests to determine the value of the article, focusing on the efficiency gained through having a robust network.
- Building relationships can expedite processes like scheduling research calls and obtaining feedback, ultimately accelerating the product discovery phase.
- The author's personal experience illustrates how leveraging their network led to effective validation of product hypotheses and informed decision-making.
- Maintaining lists of contacts such as customers, partners, and industry leaders can facilitate quick access to diverse perspectives and relevant insights.
- Having a network enables swift access to answers, expediting product discovery and guiding teams towards delivering value and solving customer problems efficiently.
- Expanding and nurturing networks beyond existing contacts is recommended for obtaining varied opinions and experiences, enhancing the depth of insights gained.
- The article suggests establishing indirect networks through customer-facing teams like sales and customer success to broaden connections and access new opportunities.
- Practical tips are provided to help product managers build and grow their networks, emphasizing visibility, engagement, and learning from a diverse range of sources.
- By adopting influencer-like strategies and consistently expanding their network, product managers can enhance their career and leverage their contacts for research and beyond.
- The article underscores the necessity of continuously evolving and refining one's network to gain a broad spectrum of insights and support professional growth.
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