Porsche has introduced the Apple Vision Pro App for customizing the limited edition 911 Spirit 70 in mixed reality.
The 911 Spirit 70 is a tribute to the 1970s era with only 1500 units planned for production.
The app allows users to personalize the color of the car in both exterior and interior using mixed reality technology.
Customers can view the customized car in detail, watch design videos, and proceed to order the $250K car either online or by saving choices to Apple Wallet.