A naukri.com initiative
Medium
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Powering gamification with user behavior tracking
- Under the hood, apps model user behavior using metrics tied to real interactions to power engaging features.
- Product analytics tools like PostHog lack context awareness for gamification experiences.
- Trophy offers a platform for building gamification features into apps using metrics tailored for this purpose.
- Trophy's metrics are specialized for a gamification context, making it ideal for tracking user behavior.
- Trophy simplifies building achievement campaigns driven by real user behavior without the need for extensive coding.
- It can host achievement badges on a global CDN and provide easy-to-use API calls for UI elements.
- Trophy's metrics enable tracking streaks across different time zones and provide streak data via APIs in local time zones.
- Automated email features in Trophy include sending usage reports, win-back campaigns, and customizing subject lines.
- User behavior tracking should focus on behaviors closely aligned with desired product outcomes to drive engagement and retention.
- Tracking user behavior requires user consent, timestamped interactions, and consideration of user attributes like name and email.
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