AI is revolutionizing customer insights by analyzing data from various sources such as purchase history, website behavior, social media activity, and customer support interactions.
Key applications of AI in customer behavior prediction include personalized marketing, targeted advertising, customer segmentation, predictive analytics, and sentiment analysis.
Examples of companies using AI to predict customer behavior include Amazon, Netflix, and Spotify.
Ethical considerations and challenges of AI in customer behavior analysis include data privacy, algorithmic bias, transparency, and data quality.