Principal Financial Group enhances Voice Virtual Assistant (VA) performance by deploying Genesys, Amazon Lex, and Amazon QuickSight to improve customer call experience.
By leveraging AWS Cloud infrastructure, Principal aimed to personalize customer interactions, understand intents in natural language, offer self-service options, and route calls efficiently.
The initial development included using Amazon Lex to recognize customer intents and route calls within the Genesys Cloud contact center platform based on business rules.
Continuous monitoring of the VA's performance helped identify optimization opportunities, leading to improved intent understanding and enhanced customer experiences.
Principal implemented an integrated voice VA reporting and analytics solution using Amazon QuickSight to derive insights from customer interactions and enhance VA performance.
The solution architecture involved integrating Genesys Cloud for call handling, Amazon Lex for intent processing, and QuickSight for analytics, ensuring a seamless customer support system.
Key design considerations included cost optimization, data encryption, Genesys Cloud integration via IAM, logging and monitoring with CloudWatch, and adherence to data privacy and security standards.
The solution facilitated the visualization of VA performance metrics, enabling Principal to refine customer support strategies and enhance overall operational efficiency.
The application of AWS services and analytics tools empowered Principal to make data-driven decisions in optimizing VA performance and customer satisfaction levels.
In conclusion, Principal successfully utilized technology integration and analytics to elevate customer service standards using Genesys, Amazon Lex, and QuickSight.