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Image Credit: Arxiv

Privacy Preserving Conversion Modeling in Data Clean Room

  • Accurately predicting the conversion rate in online advertising is important for efficiency and user satisfaction.
  • A new model training framework has been proposed to predict CVR while preserving user privacy and meeting advertiser requirements.
  • The framework uses batch-level aggregated gradients, adapter-based fine-tuning, and de-biasing techniques to minimize privacy risks and reduce communication costs.
  • Experimental results show competitive performance with decreased communication overhead, ensuring compliance with privacy requirements in digital advertising.

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