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Privacy Tip #416 – Impersonation is the Most Prolific Phishing Tactic in 2024
- Phishing attacks remain a prominent cause of security incidents and data breaches. According to security software firm Egress, impersonation is the most prolific phishing tactic occurring in 2024.
- Among the phishing emails detected by Egress, 26% appeared to be sent from brands that had no business relationship with the recipient.
- Egress reports that the top-five words used in phishing include “urgent,” “sign,” ”password,” “document,” and “delivery.”
- Egress has found that employees in their initial 2-7 weeks on the job were the most targeted.
- The report states that employees are only “accurately reporting” 29% of phishing emails received.
- The most impersonated brands are Adobe, Microsoft, Chase, and Meta. Two most impersonated internal systems were e-signatures and employee feedback surveys.
- Hackers are also impersonating celebrities like Warren Buffet or Mackenzie Scott along with CEO, HR, IT, and Finance departments to increase threat outreach.
- There was a 28% increase in phishing emails sent in the second quarter of 2024 over the previous quarter, with 44% of phishing emails originating from already compromised accounts.
- Phishing emails containing QR codes are rising. Educating teams is critical to avoid these attacks.
- Appropriate cybersecurity training should be conducted to help employees identify malicious activity and potential attacks through the analysis of such phishing techniques.
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