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Product Analytics 101

  • Product Analytics is the process of understanding how users interact with a digital product and using insights to improve user experience, retain customers, and boost revenue.
  • Generative AI tools like ChatGPT or image generators can benefit from Product Analytics by utilizing user interaction data for continuous improvement.
  • To start with Product Analytics, it is important to define objectives, identify key performance indicators (KPIs), set up tracking tools, map user journeys, segment users, analyze trends over time, and implement insights based on findings.
  • Product Analytics provides valuable insights into user behavior, enabling data-driven decisions that improve experiences and drive growth.

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