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The Beautiful Mess

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Product Coaching with Petra Wille

  • Product leadership expert, Petra Wille, discussed when coaching works and doesn't work, emphasizing that coaching by an external coach may not be helpful when employees need basic know-how and training. Appropriate situations for coaching are when a tougher problem needs solving, or when the coachee is invested in the challenge. Wille also highlighted the importance of communities of practice to encourage the informal sharing of knowledge and developing a culture of guidance. To establish a healthy culture of coaching, time to think things through is essential, and reflecting on your ways of working can lead to improvement. Finally, organizations should strike a balance between what is valuable and what is a waste of time.
  • Wille also suggests adopting a go-positive approach, raise concerns if goals conflict, and managing-up as ways to improve your ability to shape your situation. On the subject of product leadership, Willes recommends to coach leaders to understand that setting aside time to think is a crucial part of their work.
  • To create a healthy coaching culture, Wille emphasizes that organizations need to explicitly decide and draw the line on how much community interaction and change is needed and balancing between being valuable and being a waste of time. The importance of creating opportunities for employees to share informal coaching and mentoring is also emphasized.

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