Users often struggle to find products they viewed earlier on e-commerce platforms, leading to frustration and missed revenue.55% of users abandon carts because they are just browsing and not ready to buy, indicating the need for an easy way to save or track products.E-commerce platforms report that only 30-40% of users return within a week of their first visit, resulting in lost opportunities for sales.Introducing a 'Save for Later' feature can empower users, increase return visits, and boost conversions on e-commerce platforms.