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Product Discovery: How a ‘Save for Later’ Feature Can Boost E-Commerce Conversions and User…

  • Users often struggle to find products they viewed earlier on e-commerce platforms, leading to frustration and missed revenue.
  • 55% of users abandon carts because they are just browsing and not ready to buy, indicating the need for an easy way to save or track products.
  • E-commerce platforms report that only 30-40% of users return within a week of their first visit, resulting in lost opportunities for sales.
  • Introducing a 'Save for Later' feature can empower users, increase return visits, and boost conversions on e-commerce platforms.

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