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Product Discovery Strategies Every Product Manager Should Know
- Product Managers use extensive market research to build the right product for the target audience.
- By narrowing the right user base, PMs can easily find the right market for their product.
- User research can be conducted via Behavioral, Aptitudinal, Qualitative or Quantitative methods.
- Generative and Evaluative Research approaches can be followed to create an innovative and effective product.
- Market and Customer Needs validation helps PMs to avoid expensive mistakes and misdirections.
- Deep diving into pain points, behaviors, and needs helps in understanding the market.
- Customer Development involves identifying potential customers and their needs and behavior.
- Creating personas helps in understanding user pain points, the solution they prefer and other details.
- SWOT analysis framework helps in analyzing and understanding the factors that will help in the growth of a product.
- CJM- Customer Journey Mapping helps in visualising the entire process a customer goes through to complete a process.
- Design thinking approach helps in choosing the best ideas to move forward with confidence.
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