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Product in Practice: Evaluating If a New API is Needed
- Identifying the need for a new API product is a challenging process that involves understanding the customer, differentiation, building early versions, and finding users.
- Discovery is crucial for API products, where understanding customer needs and pain points can guide product development.
- Chi Phan, a senior product manager, took on the task of evaluating the need for an API to automate manual order processes.
- Chi utilized discovery tactics such as customer interviews and story mapping to shape the development of the API.
- She collaborated with internal colleagues and vendors to gather insights on the manual order process, leading to the identification of bottlenecks that could be relieved with an API.
- By visualizing the process and understanding vendor challenges, Chi designed a REST API specification to streamline order creation and status updates.
- The API was iterated upon, focusing on functionality to serve various countries and customer types to drive adoption and increase revenue.
- Lessons learned post-launch included the importance of customer readiness and clear communication to drive API adoption successfully.
- Ultimately, the API was a success, bringing in new revenue and streamlining processes for vendors, highlighting the impact of strategic product development.
- Chi emphasizes the value of conducting discovery for API products to align with customer strategies and ensure successful adoption.
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