<ul data-eligibleForWebStory="true">Product-Led Growth (PLG) is a strategy where the product drives user acquisition, retention, and monetization.PLG is not a magic solution but needs smart marketing and sales integration.Success with PLG requires a unique approach for each company's customer journey.Creating a PLG culture with data-driven decisions and constant experimentation is critical.While PLG isn't suited for all businesses, mature implementation leads to scalable growth.