<ul><li>Product-Led Growth (PLG) is a business strategy that focuses on the product as the main driver for customer acquisition, retention, and expansion.</li><li>PLG involves offering a free version or trial of the product to allow users to experience its value, leading to increased adoption and advocacy.</li><li>In today's empowered digital customer landscape, PLG resonates by prioritizing intuitive, valuable, and user-friendly product experiences over traditional marketing tactics.</li><li>PLG aims to build products so compelling that they essentially sell themselves, fostering a genuine connection with users and driving sustainable growth.</li></ul>

Product-Led Growth (PLG): Let Your Product Do the Talking!

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