<ul><li>A recent study by McKinsey reveals that Product-Led Growth (PLG) strategies are not as effective as they are often portrayed.</li><li>While PLG companies outperform Sales-Led Growth (SLG) companies on average, this is largely due to a few high-performing outliers.</li><li>For most companies, PLG delivers growth rates similar to SLG and may not be more financially efficient.</li><li>Even PLG champions are adopting hybrid models that combine product-led strategies with sales teams, maximizing ROI and meeting customer needs.</li></ul>

Product-Led Growth: When the Data Brings Us Back to Earth

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