A naukri.com initiative
Medium
1d
310
Image Credit: Medium
Product Management #9: Why Product Managers Must Think Like Marketers in 2025
- Product Managers are now expected to think like marketers to ensure product success in the market.
- Marketers focus on understanding what makes the user act, which is crucial for product success.
- Building functional features is not enough; they must be noticed, understood, and cared for by users.
- Product Managers can benefit from studying buyer psychology to improve onboarding flows and UI designs.
- Effective product thinking can be influenced by marketing insights, leading to improved user engagement.
- A value proposition is essential to explain to customers why they should care about a product, not just what features it has.
- Successful product launches require a strong Go-To-Market plan, involving post-launch analysis and feedback integration.
- Product Managers should focus on business outcomes like user retention and growth metrics, not just usage statistics.
- To grow a product successfully, PMs need to track behavioral and financial metrics, emphasizing user engagement and revenue generation.
- In 2025, collaboration between product and marketing is vital for product-led growth and successful user adoption.
Read Full Article
18 Likes
For uninterrupted reading, download the app